The fight between the two big mobile platforms is going on in many areas, but in comparison with many technological or device behaviors, we talk very little about conversion differences. However, from a business and efficiency point of view, these are the data that can effectively support app owners in making business decisions.
- Which is the larger one?
Let’s start with the simplest question: which platform has the highest amount of users?
The answer is really simple: Android. According to data from 2016, there are 1.3 – 1.4 billion Android devices in the world, with 630 million active iPhones in the market. According to other opinions in China may still have 450 million Android devices that do not connect to Google’s services.
In other words, there are more apps available in the Google Play store, but AppStore has a fairly good number compared to the IOS platform with its 2.2 million downloadable apps.
- What is conversion?
A bit now is like Arthur Gomboc with chocolate: there is uncountable variety of conversions. But basically, we examined these:
- Customer Conversion Differences
- In-App purchase willingness
Perhaps these two are the most important for a business decision-maker. The third became the most important element of recent years, as the freemium model is based on it: you can download the app for free, but the other extensions are available for money. Therefore, the number of In-App orders and user willingness became a highly important area of analytics. From this point of view, the difference between the two platforms will be clearly visible.
- Customer Conversion differences
For years, it has been said that iOS users buy more and more courageously to use their devices than Android users. Well, that’s right.
According to a review of shopping conversion rates for the last quarter of 2016, iOS platform users generated on average 2.2 percent conversion rate against 1.53 percent of Android’s.
During the US Black Friday of 2016, the value of the orders from iOS platform were higher than Android orders, with approximately $ 12. However, the conversion gap is becoming narrower between the two platforms and it can be said that Android has been catching up in the past year. While in 2014, the conversion rate difference was 20 percent, now this number has dropped down to 5 – 9 percent, which is a significant increase and indicates that Android users have begun catching up thanks to, among other things, the intorduction of premium devices.
It is also worth to look at the differences in Hungary: we will show on two measured metrics the domestic situation.
Our examples are webshops who are in the TOP 3 of Hungarian market. We examined the first quarter of 2017 for both, and it is important to know that the target group is women
For one of them, Android has a 1.73 percent conversion rate while IOS 2.1 percent. However, within iOS, Ipad alone reached a 5.09 percent conversion rate. For the other webshop, iOS reached 1.4 percent, while Android only 0.8 percent. iOS platform here also leads.
- Differences between In-App purchase willingness
The commercial strength of the Ios platform may come out the most: 7.1 percent of Ios users perform an In-App transaction a month, while only 4.6 percent of Android users are doing the same. However, the monetize of transactions is much more interesting because we can count with $ 12.7 per IOS user, Android users perform only $ 6.19.
However, besides the platforms, there is another important difference for the application owners to calculate!
Paying users has higher willingness to pay again and again, against people in free applications. Globally, 5.2 percent of users are considered to be “paid customers” , the weakest region in South America where only 2.4 percent of users pay for applications.
From a domestic point of view, we will present the differences of a market leader: the application contains countless In-App purchase opportunities On the iOS platform, they appeared in the middle of last year and nearly three months ago, 21 percent of users used the app on any Apple device. This in itself is perhaps not interesting, but it is important to be aware of this 21 percent.
By the end of the third month, the 20% of total users using IOS platform has already made nearly 70 percent of the remaining traffic! Each segment produced 3-4x better data than Android counterparts.
- Do I need to forget about Android?
No way! In our opinion, it is no question that appearing on these two platforms is compulsory not an option to choose. However, it is also useful taking into account these data, especially if you it is available to purchase through the application. But still we can reach more users through the Android camp, and it is worth taking into account when preparing the application’s business strategy.